FW22 Behind the Scenes🪡 The Campaign

FW22 Behind the Scenes🪡 The Campaign

behind the scenes graphic written out in tia cibani brand lettering

The Campaign

This year's campaign shoot was actually shot photo of all the props gathered for the Tia Cibani fall winter 2022 campaign photoshootin our very own studio, which is located in Cross River, NY in an 1800s farmhouse. The backdrop perfectly matched the western style and dusty tones of the collection.
Tia and our photographer, Cleo Sullivan, sourced our props from flea markets and items they had on hand to compliment the farmhouse backdrop and create the perfect old-timey feel for the photos.
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Tia and our stylist, Maria Montané cast our models from multiple NY based agencies, Ohlsson, Zuri, Photo of every outfit the models will wear during the campaign printed out and pasted to to the wallGeneration, and NY Models. They chose such adorable models who all did a great job and really helped us bring our collection to life. Maria spent baby sweaters on the Tia Cibani signature monkey hangers laid out on a rainbow chairhours putting together the best looks for each model to represent pieces in the entire collection.

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More behind the scenes photos:

behind the scenes photo of 3 of our girl models having fun. Luciana is wearing a white turtleneck, purple crush pleated twirl skirt and red cowboy boots, Maya is wearing the harriet pleated frock in opal and red cowboy boots, and Ella is wearing the crush pleated smock maxi in Levi with the herero xl ric rac headband in antique gold. Maya and Ella are hugging. the three models are talking to the baby wrangler.
Luciana, Ella, and Maya playing around with the Baby Wrangler, Kaysh Shinn
photo of props used in the campaign photoshoot including a vintage suitcase, 3 small rugs, rope, antique bicycle toy, glass blown bugs, a wooden chair
Props used in the photoshoot
photo of the upstairs of our studio as we are setting up sets
Tia planning out sets for the photoshoot

Official Campaign Images:

Glorietta, Ava, and Leah holding hands as they pose for the campaign photoshoot
Jackie, Glorietta, and Ella braiding each other's hair in the generation photo to show women and girls styles
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